Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead...

Intro Machine learning is a type of artificial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. Machine learning focuses on the development of computer programs that can teach themselves to grow and change when exposed to new data.  Be...

In today’s connected world, managing customers and creating new, positive experiences is a challenge for organisations of all shapes and sizes. Successful companies understand that an initial sale is only the beginning of the customer relationship. Like all of us, I am a consumer. Working at a c...

We are surrounded by more "hidden" applications of big data, analytics, sensors, and business intelligence than we probably know—and in places where we might not imagine it. Here are 10 ways this behind-the-scenes tech is redefining how the world works. Weather and political prediction syste...

What is A/B testing? A/B testing (also known as bucket testing or split-run testing) is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as...